360€
306€
-15% (hasta el 30/04/2026)
* Becas y descuentos no aplicables a formación programada
- Presentación
- Temario
- Metodología
- Titulación
Descripción
¿A quién va dirigido?
This Course on Web Analytics is designed for professionals and graduates in the digital marketing and data analysis sectors looking to expand or update their skills. Ideal for those eager to understand web performance metrics and enhance strategic decision-making, this course offers practical insights into the world of web analytics without requiring advanced technical expertise.
Objetivos
- To understand web analytics concepts and metrics comprehensively. - To analyse user behaviour and web traffic data effectively. - To interpret key performance indicators for digital platforms. - To utilise analytics tools for data-driven decision-making. - To evaluate website performance through data analysis. - To develop strategies based on analytics insights. - To improve digital marketing efforts using analytics data.
Salidas Profesionales
- Web Analytics Specialist in digital marketing agencies - SEO Analyst focusing on data-driven strategies - Digital Marketing Consultant for performance optimisation - Data Analyst for e-commerce platforms - Conversion Rate Optimisation Specialist - Business Intelligence Analyst in tech companies - Freelance Web Analytics Consultant
Temario del Course on Web Analytics
UNIT 1. INTRODUCTION TO WEB ANALYTICS
UNIT 2. GOOGLE ANALYTICS 4
UNIT 3. GOOGLE TAG MANAGER
UNIT 4. ATTRIBUTION MODELS
UNIT 5. LOOKER STUDIO (GOOGLE DATA STUDIO)
UNIT 6. SEO-ORIENTED WEB ANALYTICS
UNIT 7. SEM-ORIENTED WEB ANALYTICS
UNIT 8. SOCIAL MEDIA-ORIENTED WEB ANALYTICS
UNIT 9. TECHNIQUES AND STRATEGIES
UNIT 10. OTHER TOOLS FOR WEB ANALYTICS
UNIT 11. COOKIES AND TRACKING TECHNOLOGIES
Metodología
EDUCA LXP se basa en 6 pilares
Item
Titulación del Course on Web Analytics
Degree Issued and Endorsed by INESEM Business School. “Non-Official Education and Not Leading to the Award of an Official Degree or Certificate of Professionalism”.
INESEM Business School se ocupa también de la gestión de la Apostilla de la Haya, previa demanda del estudiante. Este sello garantiza la autenticidad de la firma del título en los 113 países suscritos al Convenio de la Haya sin necesidad de otra autenticación. El coste de esta gestión es de 65 euros. Si deseas más información contacta con nosotros en el 958 050 205 y resolveremos todas tus dudas.
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Course on Web Analytics
360€
306€
360€
306€